Privacy Policy

1. Who We Are

Enviable Royal Beauty ("we," "us," or "our") is an Arizona-based business operating the website at enviableroyalbeauty.com and The Royal Court membership program. Our mailing address is 6424 E Greenway Pkwy #100, Mailbox #682, Scottsdale, AZ 85254. You may contact us at concierge@enviableroyalbeauty.com or by phone at (602) 835-0964.

2. Information We Collect

We may collect the following types of information:

• Name and email address (provided voluntarily through sign-up, free guide, waitlist, and application forms)
• Phone number, where you choose to provide it
• Shipping and billing details needed to fulfill your order or membership
• Order and membership information, including plan, pricing tier, and shipping status
• Nail sizing and fitting preferences submitted through The Royal Fitting Room
• Communications you send to us via contact forms, concierge questions, or email
• Website usage data, including pages visited, browser type, and device information
• Cookie and tracking pixel data (see Section 5)
• Email engagement data — such as delivered, opened, clicked, and bounced events — when made available by our email provider

Payment card details are processed securely by Stripe; we do not store full card numbers.

3. How We Use Your Information

• To deliver the free guide or other resources you requested
• To manage the Royal Court waitlist
• To send you emails, including guide delivery, membership updates, and renewal notices
• To manage your membership, billing, and account
• To fulfill and ship orders
• To improve the website and member experience
• For analytics and to understand how the site is used
• For advertising and retargeting, where you have consented to advertising tracking
• To comply with legal obligations

4. Third-Party Services

We share data only with service providers necessary to operate our business, under their privacy and security obligations. These include:

• Resend — email delivery and engagement tracking
• Stripe — payment processing and subscription billing
• Meta / Facebook Pixel — website analytics and advertising measurement (subject to your cookie preferences)
• Base44 — app hosting and database services
• Google tools — where used for site features or analytics

We do not sell your personal information. Third-party providers use your data only to perform services for us, or as required by law.

5. Tracking Pixels & Cookies

Our website uses cookies and similar tracking technologies — including the Meta (Facebook) Pixel — to improve your experience, understand site activity, and support advertising. Advertising and analytics tracking respect your cookie preferences, which you can set through the consent banner shown on your first visit and change at any time via the "Cookie Preferences" link in the footer. Essential cookies are always allowed because they are necessary for the site to function. You may also adjust cookie settings in your browser at any time.

6. Data Retention

• Leads and email subscribers are retained until you unsubscribe or request deletion, or until the business need ends.
• Order and membership records are retained as needed for tax, fraud prevention, fulfillment, and legal obligations.
• Email event logs (deliveries, opens, clicks, bounces) are retained for a reasonable period for deliverability and audit purposes.
• Deleted or suppressed email records may be retained in limited form to prevent accidental re-sending to invalid or opted-out addresses.

7. Your Privacy Rights

Depending on your location, you may have the right to access, correct, or request deletion of your personal data, and to object to or restrict certain processing. To exercise these rights, contact us at concierge@enviableroyalbeauty.com. We will respond as required by applicable law. California residents may have additional rights under applicable privacy laws, described below.

8. Your California Privacy Choices

California residents may have additional rights under applicable privacy laws. Whether the CCPA/CPRA applies to ERB depends on legal thresholds such as revenue and data volume; nothing in this policy is a claim that those statutes currently apply. If they do apply to you, you may have the right to:

• Know about and access the personal information we collect about you
• Request deletion of your personal information
• Request correction of inaccurate personal information
• Opt out of the sale or sharing of personal information, where applicable (we do not sell personal information)
• Limit the use of sensitive personal information, where applicable
• Not be discriminated against for exercising your privacy rights

To exercise any of these rights, contact concierge@enviableroyalbeauty.com. You can also manage advertising tracking through the "Cookie Preferences" link in our footer.

9. How to Request Access, Deletion, or Correction

Email concierge@enviableroyalbeauty.com with your request and the email address associated with your account or subscription. We may verify your identity before processing your request, and we will respond within the timeframe required by applicable law.

10. Security

We take reasonable steps to protect your information against unauthorized access, alteration, or disclosure. However, no internet transmission is completely secure.

11. Children's Privacy

Our services are not directed to children under the age of 13. We do not knowingly collect data from children.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated date.

13. Contact Us